Digital Transformation | Hybrid Cloud | IoT

Thursday, September 3, 2009

Infrastructure as a Service, in Action


A West Chester, PA-based company was searching for IT help, to more effectively and securely distribute confidential and proprietary content to its customers. Enter Verizon Business, with its managed cloud service offering.

Modevity, LLC will use Verizon Computing as a Service (CaaS), an on-demand, flexible solution that allows businesses to harness cloud computing to better manage IT resources and deliver performance and security that supports their growth.

Better Alignment of Financial and Human Capital
In addition to these benefits, Modevity expects to see a significant positive impact on the company's bottom line as a result of embracing this managed cloud service offering.

"We are focused on continuing to grow Modevity in a smart way by making key resource decisions in terms of capital and staffing expenditures," said Tom J. Canova, co-founder and chief marketing officer for Modevity.

"Moving to a virtual environment with Verizon Business allows us to consolidate our existing server hardware and software, and eliminates future purchasing and licensing costs in that area. It also allows us to add more staff in key areas -- all while maintaining consistent, reliable service to our customers."

Complete IaaS Platform Solution
Verizon Business is providing Modevity with a comprehensive cloud-computing environment, supplying server hardware, bandwidth, load balancing, firewall network security, backup and managed services to support the Modevity ARALOC Content Rights Management hosted solution.

Modevity can now rely on Verizon's out-tasked secure and available Infrastructure as a Service (IaaS) offering. This frees up Modevity to invest in more strategic product development, research and development, and customer support initiatives.

"With Verizon Business as its partner, Modevity can grow its business strategically while relying on us to seamlessly power its customer applications," said James Geary, vice president of Verizon Business SMB sales. "Our world-class CaaS solution will allow Modevity to drive more value from its computing resources while controlling costs."

A key consideration in the selection of Verizon Business was its flexible delivery model and the ability to pay only for resources consumed. As a SaaS (software as a service) provider for content rights management product solutions, Modevity was keen to work with a partner that had a similar approach, as well as provided the flexibility to grow the infrastructure as its user base and global footprint grew.

According to Canova, "To continue to be successful, we have to keep our customer's software fully functional and reliable 24 x 7. Verizon Business understands this, and in fact, Verizon Business delivers CaaS with the exact same approach we use for our customers. We are confident that in Verizon Business we have selected a cloud-computing leader, and that Verizon Business will serve as a true seamless extension of the Modevity team."